很多人问，你们优化都做些什么？今天就给大家介绍其中一个重要工作：提升网站用户体验
好的用户体验，能增加访客停留时间、增加网站点击翻页次数，提高转化率
这反过来又会促进网站优化，有利于SEO。
下面就以一个教育机构网站为例说明：
优化网站：
wallstreettequila.org
网站问题：
该网站包含中英文，网站较新，很多页面没有完善等
1．请将以下中文文字改为英文。
宣传口号类对客户选择课程影响不大，且不会是难懂的单词，不会影响阅读。何况向您网站寻求帮助的客人，英文水平不会差。
最后张图2016后多了一个乱码。
http://wallstreettequila.org/about/
http://wallstreettequila.org/2014-2016/
http://wallstreettequila.org/2017-season/
http://wallstreettequila.org/team/
http://wallstreettequila.org/blog/
做英文Google 优化必须全网站英文，否则不利于SEO。由于客户原因无法全网修改为英文文字。则建议将宣传类，广告类的文字改为英文。
2. 将框住的部分加上英文地址
3.以下的红框中文字
修改为：
Wall Street Tequila is a full-service career coaching platform with the intent of helping students to meet various stages of
career developmental needs by providing customized mentorship program delivered by professional mentors, as well as a
wide range of internship opportunities for the students to improve their industry knowledge and enhance their
professional skill sets.
（此处空行，用户体验会好些）WST mentors are highly selective that they all have work experiences at world renowned investment banks (such as JP
Morgan, Morgan Stanley and Citi) and consulting firm (such as BCG, Bain&Co.). They are all scattered around the world at
locations such as NYC, San Francisco, Chicago, Boston, Hong Kong, London, and Shanghai. Thus, they have extensive
experiences in job hunting and career development. They can provide multi-faceted and 100% tailored tutorships to help
you achieve career accomplishment.
首页的介绍一定要完整，对自己的产品，团队详细介绍。如果介绍不清楚，客户跳转率会高。原介绍不够完整。
4. 请确认以下红框中的文字应该是mentors还是mentees？
如果是mentors请修改文字。
如果是mentees，请将最下方More的文字及链接去掉，链接移到下面
About Wall Street Tequila 的文字上，即，点击 About Wall Street Tequila 即可进入上方 More 的相关链接
http://wallstreettequila.org/about/。
5. 以下箭头指向的文字
应改为 Find a Course / Mentorship
因为点击后进入的页面不存在“咨询”
1）请给404页面加上跟首页一样的头部和底部样式
2）请尽快将该页面的链接完善，可链接至http://wallstreettequila.org/team/7. 以下箭头指向的链接打开页面跟当前页面重复
请尽快完善该页面。可设置链接到注册页面或登录页面，判断为已登录可链接到项目申请页面。
OFFERS PAGE
8. 两个OFFERS页面中
如果能加上获得offer的时间会更有说服力，至少在http://wallstreettequila.org/2017-season/ 这个页面中能加上时间。时间格
式可为：2016/7/2
TEAM PAGE
9. 以下箭头指向的文字
建议修改为 ABOUT，About WST 和 Team 作为 ABOUT 的下级目录。鼠标移到 ABOUT 时，展示 About WST 在 Team 之上。
About WST 就用http://wallstreettequila.org/about/ 页面的链接和内容。Team 就用http://wallstreettequila.org/team/页面
的链接和内容。
ABOUT PAGE
10. http://wallstreettequila.org/about/ 页面中，下图
1） 建议将What We Do内容修改为
Wall Street Tequila is a full-service career coaching platform with the intent of helping students to meet various stages of
career developmental needs by providing customized mentorship program delivered by professional mentors, as well as a
wide range of internship opportunities for the students to improve their industry knowledge and enhance their
professional skill sets.
2） Who We Are 文字修改为
WST mentors are highly selective that they all have work experiences at world renowned investment banks (such as JP
Morgan, Morgan Stanley and Citi) and consulting firm (such as BCG, Bain&Co.). They are all scattered around the world at
locations such as NYC, San Francisco, Chicago, Boston, Hong Kong, London, and Shanghai. Thus, they have extensive
experiences in job hunting and career development. They can provide multi-faceted and 100% tailored tutorships to help
you achieve career accomplishment.
3）建议将整体顺序根据以下参考图调整为：
What We Do
———————————————————————————————————————————Wall Street Tequila is a full-service career coaching platform with the intent of helping students to meet various stages of
career developmental needs by providing customized mentorship program delivered by professional mentors, as well as a
wide range of internship opportunities for the students to improve their industry knowledge and enhance their
professional skill sets.
Who We Are
———————————————————————————————————————————WST mentors are highly selective that they all have work experiences at world renowned investment banks (such as JP
Morgan, Morgan Stanley and Citi) and consulting firm (such as BCG, Bain&Co.). They are all scattered around the world at
locations such as NYC, San Francisco, Chicago, Boston, Hong Kong, London, and Shanghai. Thus, they have extensive
experiences in job hunting and career development. They can provide multi-faceted and 100% tailored tutorships to help
you achieve career accomplishment.
http://wallstreettequila.org/team/ 这个页面同样部分也建议做同样的修改。
细节决定成败！另一个用户体验修改案例 》》》》
全球独家用案例证明实力的Google 优化公司
不怕不识货，就怕货比货。本公司与其他公司的对比 》》》》
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